Written by: Philippe Riboton
JUDGING BY THE COVERS that the good old economic weeklies dedicate
to covering business in the Czech republic, one could conclude
that there are basically two different ways to illustrate the topic.
One is to interview the people who are talking about it, and (surprise)
in most cases those are politicians - who have, of course, never
managed any kind of business. At best, they have studied economics
in university and therefore feel entitled to give their opinion
about the direction the economy should take or the way it should
be run. As an example, one of our competitors managed, in the last
two months, to dedicate two different covers to two different ministers
of the current government. Quite a fascinating example of misrepresentation
of the actual economy on one side, and of "kissing up" to
the powers-that-be on the other. The other way to cover business
is to interview the people that are actually doing it - creating
real ventures, managing real companies, taking real risks. That's
the commitment made by The Prague Tribune to its readers: to showcase
the people and the companies that represent the new blood of this
country, those who are generating new ideas, seeking new visions
in the landscape, and creating real value for the Czech economy.
In line with our December special edition dedicated to the Ernst & Young
Entrepreneur of the Year award, this month we are introducing a
gallery of portraits of unusual and creative entrepreneurs. One
thing is for sure: they would certainly not appear on the cover
of those government-friendly magazines, as they are not managing
a favorite loss-making public company or a soon-to-be-privatized
mining concern. What they do offer, however, is an interesting
lesson of product creativity, persistence in efforts, and determination
in strategy. From producing minibikes to farming crayfish, they
have created a business out of personal curiosity or pure invention,
and therefore represent a rather unknown face of the Czech economy.
Turn our pages and meet a few extraordinary entrepreneurs.