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Barbora Tachecí - Taking to the radio
like a fish to water
Written by: Monika Mudranincová
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Photo: Vojtěch Vlk
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We remember her mainly as the uncompromising
host of the "21" television show and as the head of
the communications department of now-defunct Investiční a poštovní
banka. Her face then disappeared from TV screens, but she didn't
retire from the media. Barbora Tachecí (41) is now in charge
of programming for the Frekvence 1 radio network.
AFTER EARNING an engineering degree in economics, Barbora Tachecí
could stand only six months of working as a foreign currency exchange
official for wood and paper exporter Ligna. In 1986 she abandoned
her job as an official and went to work for Czechoslovak Radio,
following in the professional footsteps of her mother, a veteran
radio employee. She drew the greatest attention on television,
where in the nineties she co-hosted, along with Jana Bobošíková,
the "21" news show. The two co-hosts earned reputations
as unbending journalists who stubbornly insisted that their guests
respond to inconvenient questions. "It was a novelty at the
time. Our attitude set us apart from the others, and we made names
for ourselves," Tachecí recalls.
So why did she leave such a prestigious position for a job with
Investiční a poštovní banka (IPB), which finally wound up in forced
administration? "I had the feeling that I was stagnating in
my television profession," she says. So she accepted a lucrative
offer in 1997 and became the head of the IPB communications department. "At
that time IPB was a very solid firm. I had a chance to build my
own team and outline the bank's overall communications strategy.
I was successful, and it was a great job," she reminisces.
When the bank collapsed in 2000, she left with a feeling of frustration,
which was offset only by her satisfaction at having gained experience
with crisis communications.
However, in April of 2002 she once again found herself in the media,
having been named programming director for the private Frekvence
1 radio network, where she instituted radical measures. She changed
the talk-music ratio, she shuffled news personnel and show hosts,
and she added new programs. "I have the feeling that F1 has
never been a more professional network than it is today," says
this mother of a ten-year-old son and the life partner of former
Czech Television director Ivo Mathé. She claims that she is now
satisfied, and that her work is her hobby. Every Tuesday she sits
in front of the microphone to grill her guests on the Press klub
discussion program.
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