| MAIN FEATURE >
Tracking down the trendsetters
Written by: Kristína Havasová, Jason Hovet, Anita Lišková
In creative industries, trends come
and go; a trendsetter, however, comes, stays, and pushes their industry
to the next level. A trendsetter is also sometimes hard to spot -
a fact The Prague Tribune learned in researching this story.
ONE SURPRISING FIND was the scepticism that surrounded the question
of whether a real trendsetter can exist in the Czech Republic.
A reason for this may lie in the fact that creative output wasn't
supported before 1989. As a result, copying international trends
became a norm. However, that itself is a trend that's starting
to change. "People can recognize copying," says Jan Králíček,
editor-in-chief at Dolce Vita magazine. "To be called 'a copier'
is a hard [image] to change."
Still, internationals modes and fashions can be helpful. In fact,
many of the people profiled in the following story have just returned
home to give a breath of fresh air to the local scene after years
of experience abroad. That's another important point: while these
trendsetters are still young, they all have extensive experience.
In many stories, it has taken years of hard work and disappointment
for these trendsetters to reach the lead in their respective areas.
Above all, though, a trendsetter is someone who isn't afraid to
be a bit unconventional - and proper marketing helps. "In
the Czech Republic there are many original and creative people," Králíček
states, "but their work is not as visible." So the next
several pages will hopefully give some exposure to people who may
herald the future of their industry. Some have overwhelming approval;
others have their critics. But what they all share is a desire
to push their given fields forward to that next level.
| Building
a reputation
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Stanislav
Fiala
Photo: archiv
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Daniela
Polubědovová
Photo:
archiv
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Number of professionals
from the field of architecture have agreed that studio
D3A can be considered a trend-setter for its admirable
success and rich history, which goes back to the
years before the Velvet Revolution.
As individual as creativity and art can be, the
key to the success of the studio - consisting of
three partners and thirteen architects - is teamwork.
From their Prague-based studio the team offers a
wide range of services - from planning homes, public
spaces, interiors, and office buildings, to small
design projects. "Our main interest is architecture,
but sometimes, we enjoy doing designs," says
Stanislav Fiala (42), one of the firm's partners,
who joined the studio in 1989.
Among the studio's greatest achievements is the Muzo
Center in Prague 10 which received the Construction
of the Year 2000 Award, the Lord Mayor of Prague's
Prize for Quality Design 2000 and a year later made
it into the finals of the prestigious Mies van der
Rohe Award, a European Union prize for contemporary
architecture. Another landmark of D3A's success is
the fact that three of its buildings - the above
mentioned Muzo Center, a private villa, and Nový
Smíchov, one of the largest and most popular shopping
malls in Prague - were chosen to be included in the
Phaidon Atlas of Contemporary World Architecture,
which showcases the best buildings of new architecture
all over the world.
D3A's designs focus mainly on Prague, since, as Fiala
says, it's better to oversee the process. "It's
difficult to make sure all is going well with distance," agrees
Daniela Polubědovová (35), who joined the D3A team
in 1997 as an apprentice and now closely works with
Fiala on numerous projects, for instance on the interior
of the Bristol Myers Squibb headquarters. Even though
most of their projects are Prague-based, the studio
is currently working on two distant projects - a
family house and offices in Serbia, as well as a
summer residence in the Caribbean.
"Studio D3A obviously thinks, creates,
puts their designs into question, evaluates them
and looks at problems from a different perspective."
>>
Josef Pleskot, architect, AP studio |
"They continuously evolve
and innovate their approach and working methods.
Their buildings, interiors and designs are distinct
and possess a strong concept."
>> Jan Králíček, deputy editor-in-chief, Dolce Vita magazine |
Kristína Havasová |
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| Fashion as a statement
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Denisa Nová
Photo:
Davis Holas
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"She demonstrates an outstanding
feeling for material." "She's not afraid to experiment
with new textile materials and technologies." "She
combines the seemingly uncombinable."
ThIS IS SOME of the praise Denisa Nová, a successful 31-year-old
Czech fashion designer, has received from prominent Czech
artists, professors, and journalists, who point her out as
a trendsetter. "To me, fashion is not merely a superficial
craft, it's a view on the world," claims Denisa Nová. "Freedom
is paramount to fashion, and so it suits me well."
After graduating from the Faculty of Textile Design in Liberec
five years ago, Nová established her own fashion design studio
and clothing brand, DNB, in the city of her childhood, Brno.
Last year, she expanded her brand to include a new studio
in Prague, which now employs fifteen people. She has received
various awards, including "Designer of the Season" for
her trendy 2000 collection. But according to Nová, the biggest
achievement was representing Czech Republic at London's Ministry
of Foreign Affairs for a project organized by the British
Embassy and Council, this year in May. The project, namely "Crossroads
For Ideas", was held to celebrate the entry of seven
countries in to the EU. Inspired by two young British fashion
designers, Victor & Rolf, Nová feels that London is her
city of fashion: "I like its creativity, and honoring
innovation which the Czech Republic lacks."
Admirers of her work can gaze at the catwalk, which will
present about 50 of her designs, on November 12 in Prague
(venue to be determined) and which will be the final part
of the "Crossroads For Ideas" project. Nová admits
that her designs, uniquely for women, are not for all. "I
prefer clearly contemporary design with wit," she concludes.
"Her collections have always been
excellent - opinionated, exquisite and unique. I like
the fact that she is able to keep her style and doesn't
necessarily follow the fickle trends."
>> Liběna Rochová, fashion designer |
"Denisa Nová is a progressive
fashion designer mainly because she combines artificial
materials with natural ones, doing it very sensitively
and stylishly. She flirts with the so-called 'luxurious
street fashion', and her designs can be worn at techno
events as well as at sumptuous parties."
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Lucie Blagojevič, fashion reporter at the Harper's Bazaar |
Kristína Havasová |
| Bringing the
sea to Prague
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Jiří Štift
Photo: Vojtěch
Vlk
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Betting a restaurant's
reputation on seafood can be a risky venture in a land-locked
country. But that's what the Radisson SAS Alcron restaurant
does - and excels at. The menu is centered around everything
from the sea, and it is this - along with unbelievable
consistency - that sets executive chef Jiří Štift (29)
apart.
To come to his creations, Štift combines his many experiences
cooking around the globe, although his beginning wasn't so
worldy. After training for five years at a local culinary
school, then working at various Czech tourist restaurants,
Štift knew he needed a change if he was going to develop.
He got this opportunity in 1996 at Prague's Intercontinental
Hotel, where he also took part in competitions and really
started playing with food. This experience landed him a six-month
opportunity aboard the Queen Elisabeth 2 in 1998, which broadened
his mind and taste buds. "It was great to meet so many
different nationalities and cuisines," he says, adding
that at every stop on this world voyage he would spend his
free time in local restaurants. Štift has also had many stints
in Radisson kitchens around Europe, including Le Sie`cle
in Vienna and Brussels' two-star Michelin restaurant, Sea
Grill, an experience he calls the best in his life. "Everything
I know today, I learned at work," he says, discounting
his early schooling.
Sea scallops with Cordonetti pasta is one of Štift's subtle
signature dishes. Using a trick he picked up in Italy, Štift
mixes ground porcini mushrooms in with the flour used to
make the pasta. Then, in a unique but suitable pairing, he
combines the pasta with sea scallops and porcini mushrooms.
With his restaurant already a holder of the American Academy
of Hospitality Sciences' coveted five-star Diamond Award
- the first in Prague - Štift still has a lot work in his
native city. In the future, he plans to travel for more inspiration,
as well as to write a cookbook - to go along with his cooking
courses - and he would like to have a television program.
What about his own venue? "The restaurant will come
after all that," he smiles.
"Jiří Štift shows how to do great
combinations, but the taste is always balanced. He doesn't
experiment at all costs."
>>
Pavel Maurer, Grand Restaurant Guide |
"If I really want well-prepared
fish or seafood, I go to him. He has above all a huge
respect for the ingredients which will be paired to the
main dish."
>> Ladislav Vostárek, lawyer & gourmand |
Jason Hovet |
| Cutting
her way to the top
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Petra Měchurová
Photo:
archiv
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Hairstylist Petra Měchurová is,
at the age of 28, enjoying the peak of her career. Hundreds
of her hairstyles have been published in numerous hair and
fashion magazines, and recently she was chosen to compete
in the annual international contest organised by AIPP, an
association of world media publishers from the hairstyling
field.
As one of the 43 best hair-dressers in the world she will
be the sole representative of her country at Paris' Mondial
Coiffure Beauté hairdressing festival in October this year.
The contest consists of five categories, and Měchurová will
compete against seven other nominees in the Best Avant-Garde
Collection category. The Czech stylist impressed the judges
with her new "de luxe" collection, which was conceived
for the autumn-winter 2004-5 season.
After having various internships abroad, Měchurová opened
a studio, bearing her name, in 2001. Despite her success
in this venture, she has decided not to open any more. "It's
better to have one that's excellent than three that are average," she
explains. The fact that she only opened up her studio three
years ago is also reflected in the prices, which she concedes
are very low for the quality of her cuts. "We're not
the most expensive in Prague," she says, adding that
the reason for her underpricing is the relative youth of
her studio.
Her clientele consists mostly of middle to upper class women
between 25 to 55, but also some men, usually their husbands.
With every hairstyle comes a new idea and when the customer
returns, she tries to do a new hairstyle so that they're
not bored. This explains her famous clientele, which includes
Karel Gott. Měchurová also co-operates with modelling agencies,
which she enjoys because she has more leeway in creativity. "It's
like fashion design. You never wear what you see in magazines
or catwalks." Because she likes to, in her words, "play
games" with hair, this type of work suits her perfectly.
As Měchurová used to excel at school, people around her discouraged
her from going into this field, for monetary reasons. Still,
she decided to pursue a career in hairdressing and has been
doing it for the past ten years with much success, now co-operating
with prestigious brands like L'Oréal.
"Her hair style collections have
always something new, different and yet very unique,
with a distinct signature. She works very purposefully
on her image, which is rare among hair-dressers."
>>
Stanislava Stiborová, editor-in-chief of the monthly
magazine Hair&Beauty |
"Petra Měchurová is very skilful
and ambitious. She is not afraid to experiment; she uses
fantasy and has her own style."
>>
Jana Zajíčková, owner of Toni & Guy salon (CR and
SR) |
Kristína Havasová |
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Musical ecstasy
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Jan P. Muchow
Photo: Vojtěch
Vlk
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He's a well-respected composer of alternative music
that pop music lovers can enjoy, too. He's one of the few
Czechs
who stays in touch with the current scene abroad. And what
does Jan P. Muchow (33), a musician, composer of film and
theatrical sound tracks, producer, actor, and beginning director
say of himself? "I never studied music, I just listened
to a lot of it."
UNTIL AGE seventeen he lived mainly for football, which
he played for the famed Slavia Praha club. But when he arrived
at the technical college on Betlémská Street to study engineering
he discovered the Slavia café, and everything changed. "I
didn't want to go from the comfort of drinking tea to the
sweaty pitch," he explains. In 1991, Muchow established
the still active band Ecstasy of Saint Theresa, which is
one of the few Czech groups to see success abroad as well.
The album EP Fluidtrance Centauri, released in Great Britain
(1993), rose to sixth on the hit parade, and in the US it
led in import sales. In 1996 he starred in the film Whisper,
for which he wrote the sound track. Other films followed,
such as the famed Samotáři (Loners) and the latest, this
year's Non plus ultras. He won a Czech Lion 2004 for the
music for the film One Hand Doesn't Clap.
With time many Czech performers began to cooperate with this
talented musician, so he helped create albums by Anna K.
and the group Kryštof. "Unless it's a job where I must
meet some requirements, my only criterion is that I have
to like it. I never worry about what people will say or if
the music suits average tastes," Muchow explains.
He says he's no different from other musicians. "Instead,
I know what I have in common with them. I enjoy soccer, I
can't read music, and I'm completely impractical in practical
life," he recounts with exaggeration.
"Honza Muchow was one
of the first to bring European standards to the stagnant
Czech music scene."
>>
Pierre Beneš, editor-in-chief of the music magazine Ultramix |
Anita Lišková
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In with the new
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Vít Komrzý
Photo: David
Holas
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By keeping the human touch in an industry dominated
by technology, Universal Production Partners, run by the
Komrzý brothers, has helped bring the Czech film industry
into the 21st century.
In 1989, Vít Komrzý couldn't say no when his father-in-law
asked for some help at work. "He needed assistance combining
the classic art of animation with modern technology," says
Vít of his father-in-law - animator Radek Pilař of Večerníček
fame. The cooperation lasted until Pilař's death in 1993.
Unsure what to do next, Vít, along with a friend - Vít's
brother, Petr, later joined as head of production - started
the post-production company Universal Production Partners
(UPP) in 1994.
After a few years of working on commercials - and saving
to upgrade its equipment - UPP got its first visual effects
project on a feature film, Nesmrtelná teta. Later, the company's
efforts to crack Hollywood paid off while working on visual
effects for Jan Svěrák's Tmavomodrý svět. When shooting stalled
amid refinancing, the film's London SFX supervisor referred
UPP to Anthony Mignella, who needed about 80 shots created
for his upcoming The Talented Mr Ripley. After successfully
completing both films, Vít says, "Finally, we had references."
Now UPP can compete with just about anybody on the international
level. What sets UPP apart is the success it's had combining
the classic art of Czech filmmaking along with the latest
technology. "Our team has great experience working with
classical film," Vít says. UPP became the first Czech
firm to work with Digital Intermediate three years ago. In
this technology, the filmmaker's 35mm negative is scanned
onto a hard disk and then changes and visual effects are
worked digitally. Speed is one advantage. "Flexibility
is also much better," Vít says, showing that certain
aspects of a scene can be changed as opposed to the whole
scene. He says, "You have unlimited creative potential.
I think Digital Intermediate will have a big influence [on
the future of the Czech film industry]."
"One in six shots on Tmavomodrý
svět were computerized. [The size of this project] was
really the first of its kind in the Czech Republic."
>>
Jan Svěrák, film director |
"Digital Intermediate is the future
of feature film post-production, and UPP is at the forefront.
The industry moves fast, though, and the next big developments
are already happening, so it will be interesting to see
if they keep pace. It is an expensive world to stay in."
>>
David Minkowski, producer, Stillking Films |
Jason Hovet
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Material beauty
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Radim Babák
Photo: Vojtěch
Vlk
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The young designer Radim Babák (32) gained public
awareness back in his third year of studies at the Institute
of Applied Arts (VŠUP). With schoolmate Jan Tuček he created
lamps with shades made of PUR foam, and Ingo Maurer chose
them for the prestigious publication Design Yearbook 1999/2000.
"Every material has its own characteristics and hidden
beauty. You just need to discover it and have the courage
to combine them. When I succeed it makes me happy, and I
don't care if I use expensive or cheap materials," says
Babák. A lover of the color orange, he creates functionally
designed furniture that at first glance looks austere. Babák
claims he'd never start working on an order that failed to
catch his interest. "My dream is to work with people
who respect me and can listen and perceive the idea I want
to bring to the project," he says.
In 2000 Babák graduated from VŠUP's architecture and design
studio, where he studied under Professor Jiří Pelcl, and
is now the assistant there. The designer became famous for
using unusual materials such as foam and plastic, and while
still a student presented his work at prestigious fairs and
exhibitions in Milan and New York. Last year he, along with
schoolmate Ondřej Tobola, established the hippos studio,
which will be officially introduced this autumn at Designblok
2004, in Prague. They focus on industrial furniture design,
but also plan to work in architecture in the future.
Among designers, he particularly likes the Dutch association,
Droog design. "Their projects involve more than just
interesting, trendy effects or colors," Babák says.
He sees the differences between approaches to design in this
country and abroad mainly in the availability of new technologies. "Using
high-tech materials is taken for granted by foreign designers,
who learn about them in school," notes Babák. "On
the other hand, there's a great potential of ideas here.
Just look at the works by design and architecture students."
"Radim Babák is very good at analyzing
a task, and he can test solutions to problems from several
angles. His thinking isn't stereotyped, and he enjoys
experimentation,"
>> Jiří Pelcl, rector of VŠUP in Prague, head of the department Architecture
and design |
Anita Lišková
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