In the name of woman
Written by: Štěpánka Strouhalová
Photo by: Věroslav Sixt
Beata Rajská is building a
strong brand with the goal of offering broadly conceived styles on
the market, combining high quality with the hallmark of designer
IF YOU TRY to describe Beata Rajská's fashion statements, the
term timeless style would probably be the most fitting, as it's
appropriate to the times but doesn't overly accommodate trends. "I
respect and perceive my surroundings, so my designs are always
somehow influenced by trendy elements, but because I often use
very expensive materials I can't afford to create clothes that
are intended for only a single season," explains Rajská.
In her latest Winter 2005 collection, she let herself be inspired
by femininity in its various forms. "To be a woman also means
demonstrating the strength and ability to play with masculine style,
somewhat indicating a stance of decisiveness and energy," says
this artist, offering her "General" line as an example.
Rajská spontaneously connects the symbolism of meanings with ethnic
or historical influences - the Russia of the tsars, Napoleon's
France, or Viennese Art Nouveau, building on sophisticated silhouettes,
all underlined by the refinement of luxurious materials. Materials
are so important to the designer that for some creations she orders
only a few meters, woven by first-rate global designers, according
to her own design. Rajská includes the clothes in her finest "BHC" collection,
something akin to haute couture.
But besides that she also creates small, far more affordable lines
of clothes. "My goal is to dress a woman from morning to evening,
for work, leisure, and great social events. I strive for a certain
universality in my garments - in the morning you put on a simple
T-shirt under your suit, and in the evening you replace it with
a chiffon blouse, so you can go straight from the office to a high
society event." Besides the four Miss Czech Republic pageants
(the last in 2004), Rajská has also dressed many candidates in "global" beauty
pageants. For her cooperation with Jablonex, she designed collections
of exclusive jewelry to go with her clothing, which resulted in
other notable world-wide presentations. Last spring, in connection
with an expanded concept for the "Beata Rajska" brand,
she opened a boutique in Prague on Ovocný trh, with other shops
planned for the Czech Republic and Slovakia.
Prodlužující se večery využijte
ke cvičení strategie, tříbení mysli a nácviku sladkých vítězství.
Midnight trick - a "rejuvenating" ampoule
of Midnight Star, with 24-carat gold extracts, from
the Issima line. CZK 1,450, Guerlain.
Skin from the Matrix dimension - cosmetics based on
the Suractiv Nonstop Lifting retinol principle
with double-anchoring of the skin. From CZK 1,030
to 2,815, Lancaster.
Rubik's Lipstick - dazzling shades of KissKiss lipstick
come in a tube that looks like a piece of jewelry.
CZK 760, Guerlain.
A gift set of J'adore toilette water with perfumed milk.
CZK 1,450, Dior.
Chains of parfumeries Fann, Sephora,
shop of the month
Double harvest: This year clothing designer Martina Nevařilová
opened a designer boutique, and with her collection of knitwear,
Memories of Africa, also won the Artist of the Season award
at Prague Fashion Week. You can wrap yourself in combinable
skirts, sweaters, jackets, scarfs, plaids, and original hats.
The designer has shifted typically African colors and patterns
to artistic, yet wearable levels.
Navarila Design, Elišky Krásnohorské 4/11, Praha 1