| FASHION >
Free-style rules
Written by: Štěpánka Strouhalová
Photo by: Věroslav Sixt
When enjoying
active relaxation and moving about in the fresh air, a playful,
relaxed style is best. It not only looks good, but it can help
make you a winner.
On the waves of retro
Retro brings inspiration from the very beginning of sport, between
WWI and WWII, from 1920 to 1940, when style and elegance were
a strict condition. Incidentally, the "finer, elastic, suitable
for sports" Lacoste shirt appeared way back in 1933. The
London cut, popularized by Prince Edward of Wales, appeared in
the same period - "a slim waistline, emphasized shoulders,
and rolled-up sleeves" - a neoclassic as if it were made
for pétanque or croquet players. The look of the '70s and '80s
recalls American team sports or a British college, while refined
yachtsman motifs harken back to the '50s. Polo shirts and classic
T-shirts, jackets and sweatshirts are adorned by either sewn-or
or painted numbers, logos, stripes, colored borders, asymmetrical
designs, and marked color contrasts. But what's really most important
is a sense of a good time and comfort.
Leisure conditions
The basis of the universal "sports weekend" look is T-shirts
and sweatshirts that carry off perspiration well, as well as actively
permeable, wind-resistant jackets. A light, fast-drying jacket
with a cottony or fine silky feel is ideal. Pants can be stretchy
or not too tight cotton or linen in the so-called work style, but
jeans-type leisure pants are also acceptable. Leg lengths range
from capri to heel-length, and pants with variable-length legs
are practical. An interesting novelty is 7/8 pants, which reach
to just above the ankles, but they don't look so great on shorter
people, so only people with long legs should wear them. Pre-shaped
or padded knees and folded mid-thigh side pockets are nice details.
Women's clothes join functionality with specific shaping and fashion
expression. So women can borrow a certain measure of elegance from
their golf or tennis colleagues - for example, nice knit vests
either with sleeves or without, or mini culottes.
A return to nature is symbolized by fresh, optimistic colors, from
gentle natural pastels in sky blue, sand, or bamboo, through a
basket filled with colorful fruits like melons, papayas, limes,
kiwis, or bananas. Combining them with neutral tones of white,
gray, or khaki is especially effective.
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| Top, 1170 Kč, jeans, 2970 Kč, sweater, 2690 Kč, all
from Tommy Hilfiger, shoes, 1990 Kč, Black Label |
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Striped shirt, 1790 Kč, green polo shirt, 1690 Kč, Tommy
Hilfiger,white three-quarter pants, 1650 Kč, tennis
shoes, 1390 Kč, billed hat,
390 Kč, all from Attrattivo, purse, 799 Kč, Promod. |
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Summer specialists
You can have an adrenaline-filled
summer unscathed if you rely on a high degree of protection.

Save your skin with Precious Sun -
after-sun resource
to renew damaged skin,
CZK 2,750, Lancaster, with
scarf, at Sephora perfumeries |

Spontaneous, fresh masculinity in sexy citrus tones,
Joop! Jump, 50 ml, CZK 1,480, shirt from Tommy
Hilfiger CZK 2,090, Arp
|

Great tanning without aging: Sun Performance.
SPF 30
and 15, CZK 790, Estée Lauder,
Tommy Hilfiger flip-flops,
CZK 350, Arp
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Specialties: SPF 40 liquid matte makeup,
and intensive
hydrating SPF 50 tanning lotion,
CZK 1,167 and 1,375,
Shiseido, Marionnaud; Lonchamp transparent purse,
CZK 5,390, Beltissimo
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Arp - Tommy Hilfiger, Palác
Flóra, Vinohradská 149, Praha 3
Beltissimo, Slovanský dům, Na Příkopě 22, Praha
1
Estée Lauder, Železná 18, Praha 1
Lancaster a Joop, perfume chain Fann, Marionnaud
a Sephora
Shiseido, perfume chain Marionnaud
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shop of the month
T-SHIRT SHOP: If you're looking for inspired T-shirts with
even more inspired prints, go to the new ŠiK shop owned by
TV personality Šárka Kubelková. A T-shirt with the text "I'm
a Virgin (but this is an old T-shirt)" or "Touch
me and I'll kill you" are sure to pump fresh blood through
your boyfriend's veins, at prices starting at CZK 199. You
can also combine T-shirts with women's and men's sports attire
matched in pleasant summer pastels.

ŠiK - Šárka Kubelková, Římská 16, Praha 2
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