Jo Weaver, founder & director, JWA agency

What did you want to be when you were a kid?
An international show jumper. Or possibly a world-beating tennis player. The show-jumping bit almost came off; I’m still attempting the tennis.

What truth about yourself would you like people to know?
I am even nicer than I appear!

What is never missing from your fridge?
Ice. For my legs. Chocolate. Obviously for my partner, never for me.

What was the last thing that was stolen from you?
One of my companies!

What is your favourite activity during the day?
Running. In the gym, in the park, around my office like a lunatic.

What is the best place to make love?
Anywhere. With the right person.

What is the worst place to make love?
Anywhere. With the wrong person.

In which country would you like to live?
A sunny one.

Your favourite insult?
Jdi do háje!

How would you like to die?
Either drowning in a tub of chocolate ice cream or possibly a bath full of champagne. Or not at all.

How do you get up in the morning?
Sometimes I just don’t know.

If you had to sacrifice one of your senses (sight, hearing, taste etc.) which one would it be?
Taste. It would be easier to diet.

If you were organizing a dinner to which you could invite five people from any place and any era, whom would you invite?
John McEnroe – my hero. Ben Elton to make me laugh. Joan Collins to pick up tips. Sanjiv Suri to cook the dinner in the first place. Freddy Mercury or Elton John to entertain.

Do you think it is better to say everything or not to know everything?
You can never say everything and sometimes it is better not to know everything. Although there are people who think that they know everything and say everything…

Which hero from a novel would you like to be?
Bridget Jones.

Would you like a role in an action movie?
I have. My life.

What is your worst nightmare?
Finding out that it’s not an action movie -it’s real.

Did you ever make an unusual bet and what were the consequences?
I am always gambling…

What would be the first warning you would givean extraterrestrial creature?
Be careful…there are human beings out there.

Do you like happy endings?
Of course. Who doesn’t?






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