Monthly Archives: January 2004

ISSUE #98

Written by: Anita Lišková Tomáš Kubeš TRAVEL INDUSTRY: Advertising the Czech Republic The goal of the first Czech foreign advertising campaign ever is to support awareness of the Czech Republic and its image abroad. The thirty-second advertising spots focus on potential European tourists who like to travel for culture, history, and architecture. The ad, which…

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New blood

Written by: Philippe Riboton JUDGING BY THE COVERS that the good old economic weeklies dedicate to covering business in the Czech republic, one could conclude that there are basically two different ways to illustrate the topic. One is to interview the people who are talking about it, and (surprise) in most cases those are politicians…

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