Tracking down the trendsetters
Written by: Kristína Havasová, Jason Hovet, Anita Lišková
In creative industries, trends come and go; a trendsetter, however, comes, stays, and pushes their industry to the next level. A trendsetter is also sometimes hard to spot – a fact The Prague Tribune learned in researching this story.
ONE SURPRISING FIND was the scepticism that surrounded the question of whether a real trendsetter can exist in the Czech Republic. A reason for this may lie in the fact that creative output wasn’t supported before 1989. As a result, copying international trends became a norm. However, that itself is a trend that’s starting to change. “People can recognize copying,” says Jan Králíček, editor-in-chief at Dolce Vita magazine. “To be called ‘a copier’ is a hard [image] to change.”
Still, internationals modes and fashions can be helpful. In fact, many of the people profiled in the following story have just returned home to give a breath of fresh air to the local scene after years of experience abroad. That’s another important point: while these trendsetters are still young, they all have extensive experience. In many stories, it has taken years of hard work and disappointment for these trendsetters to reach the lead in their respective areas.
Above all, though, a trendsetter is someone who isn’t afraid to be a bit unconventional – and proper marketing helps. “In the Czech Republic there are many original and creative people,” Králíček states, “but their work is not as visible.” So the next several pages will hopefully give some exposure to people who may herald the future of their industry. Some have overwhelming approval; others have their critics. But what they all share is a desire to push their given fields forward to that next level.
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Fashion as a statement
“She demonstrates an outstanding feeling for material.” “She’s not afraid to experiment with new textile materials and technologies.” “She combines the seemingly uncombinable.” ThIS IS SOME of the praise Denisa Nová, a successful 31-year-old Czech fashion designer, has received from prominent Czech artists, professors, and journalists, who point her out as a trendsetter. “To me, fashion is not merely a superficial craft, it’s a view on the world,” claims Denisa Nová. “Freedom is paramount to fashion, and so it suits me well.”
Kristína Havasová |
Bringing the sea to Prague
Betting a restaurant’s reputation on seafood can be a risky venture in a land-locked country. But that’s what the Radisson SAS Alcron restaurant does – and excels at. The menu is centered around everything from the sea, and it is this – along with unbelievable consistency – that sets executive chef Jiří Štift (29) apart. To come to his creations, Štift combines his many experiences cooking around the globe, although his beginning wasn’t so worldy. After training for five years at a local culinary school, then working at various Czech tourist restaurants, Štift knew he needed a change if he was going to develop. He got this opportunity in 1996 at Prague’s Intercontinental Hotel, where he also took part in competitions and really started playing with food. This experience landed him a six-month opportunity aboard the Queen Elisabeth 2 in 1998, which broadened his mind and taste buds. “It was great to meet so many different nationalities and cuisines,” he says, adding that at every stop on this world voyage he would spend his free time in local restaurants. Štift has also had many stints in Radisson kitchens around Europe, including Le Sie`cle in Vienna and Brussels’ two-star Michelin restaurant, Sea Grill, an experience he calls the best in his life. “Everything I know today, I learned at work,” he says, discounting his early schooling.
Jason Hovet |
Cutting her way to the top
Hairstylist Petra Měchurová is, at the age of 28, enjoying the peak of her career. Hundreds of her hairstyles have been published in numerous hair and fashion magazines, and recently she was chosen to compete in the annual international contest organised by AIPP, an association of world media publishers from the hairstyling field. As one of the 43 best hair-dressers in the world she will be the sole representative of her country at Paris’ Mondial Coiffure Beauté hairdressing festival in October this year. The contest consists of five categories, and Měchurová will compete against seven other nominees in the Best Avant-Garde Collection category. The Czech stylist impressed the judges with her new “de luxe” collection, which was conceived for the autumn-winter 2004-5 season.
Kristína Havasová |
Musical ecstasy
He’s a well-respected composer of alternative music that pop music lovers can enjoy, too. He’s one of the few Czechs who stays in touch with the current scene abroad. And what does Jan P. Muchow (33), a musician, composer of film and theatrical sound tracks, producer, actor, and beginning director say of himself? “I never studied music, I just listened to a lot of it.” UNTIL AGE seventeen he lived mainly for football, which he played for the famed Slavia Praha club. But when he arrived at the technical college on Betlémská Street to study engineering he discovered the Slavia café, and everything changed. “I didn’t want to go from the comfort of drinking tea to the sweaty pitch,” he explains. In 1991, Muchow established the still active band Ecstasy of Saint Theresa, which is one of the few Czech groups to see success abroad as well. The album EP Fluidtrance Centauri, released in Great Britain (1993), rose to sixth on the hit parade, and in the US it led in import sales. In 1996 he starred in the film Whisper, for which he wrote the sound track. Other films followed, such as the famed Samotáři (Loners) and the latest, this year’s Non plus ultras. He won a Czech Lion 2004 for the music for the film One Hand Doesn’t Clap.
Anita Lišková |
In with the new
By keeping the human touch in an industry dominated by technology, Universal Production Partners, run by the Komrzý brothers, has helped bring the Czech film industry into the 21st century. In 1989, Vít Komrzý couldn’t say no when his father-in-law asked for some help at work. “He needed assistance combining the classic art of animation with modern technology,” says Vít of his father-in-law – animator Radek Pilař of Večerníček fame. The cooperation lasted until Pilař’s death in 1993. Unsure what to do next, Vít, along with a friend – Vít’s brother, Petr, later joined as head of production – started the post-production company Universal Production Partners (UPP) in 1994.
Jason Hovet |
Material beauty
The young designer Radim Babák (32) gained public awareness back in his third year of studies at the Institute of Applied Arts (VŠUP). With schoolmate Jan Tuček he created lamps with shades made of PUR foam, and Ingo Maurer chose them for the prestigious publication Design Yearbook 1999/2000. “Every material has its own characteristics and hidden beauty. You just need to discover it and have the courage to combine them. When I succeed it makes me happy, and I don’t care if I use expensive or cheap materials,” says Babák. A lover of the color orange, he creates functionally designed furniture that at first glance looks austere. Babák claims he’d never start working on an order that failed to catch his interest. “My dream is to work with people who respect me and can listen and perceive the idea I want to bring to the project,” he says.
Anita Lišková |